W8AB
FULL SERVICE CREATIVE AGENCY
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Reebok | Club C

Joint collaboration between HOKK fabrica and Reebok to celebrate the launch of Club C. We kicked off the campaign promotion with a fashion editorial, styled and photographed by our creative team. The editorial was released with creative write-up published online here. The collaboration extended offline where we came up with the copywriting and visual design of a collection of 7 postcards, where customers can pick up in offline retail stores.

 

Creative & Art Direction . Post Production . Photography . Post Production . Styling . Creative Copywriting

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 Offline: a set of 7 poster card designs

Offline: a set of 7 poster card designs

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 Postcard designs were printed offline, and distributed in Reebok Hong Kong retail stores.

Postcard designs were printed offline, and distributed in Reebok Hong Kong retail stores.

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