Joint collaboration between HOKK fabrica and Reebok to celebrate the launch of Club C. We kicked off the campaign promotion with a fashion editorial, styled and photographed by our creative team. The editorial was released with creative write-up published online here. The collaboration extended offline where we came up with the copywriting and visual design of a collection of 7 postcards, where customers can pick up in offline retail stores.
Creative & Art Direction . Post Production . Photography . Post Production . Styling . Creative Copywriting
Offline: a set of 7 poster card designs
Postcard designs were printed offline, and distributed in Reebok Hong Kong retail stores.