To introduce the new SS17 collection with the big theme on Dance, we created the overall campaign tagline 'Dance First, Think Later'. From there, we developed the idea further, and broke the creative idea down into 5 sub-themes to convey the 5 different dance styles that the brand wanted to convey. Following set and property design, styling, photography, the campaign message was further elaborated through a creative write-up published online here.
Creative & Art Direction . Photography . Post Production . Set & Property Design . Styling . Creative Copywriting